Skip to content
Open
Changes from all commits
Commits
File filter

Filter by extension

Filter by extension

Conversations
Failed to load comments.
Loading
Jump to
Jump to file
Failed to load files.
Loading
Diff view
Diff view
68 changes: 66 additions & 2 deletions app/Services/Social/FacebookAnalytics.php
Original file line number Diff line number Diff line change
Expand Up @@ -4,6 +4,7 @@

namespace App\Services\Social;

use App\Enums\PostPlatform\ContentType;
use App\Models\PostPlatform;
use App\Models\SocialAccount;
use App\Services\Social\Concerns\HasSocialHttpClient;
Expand Down Expand Up @@ -46,9 +47,13 @@ public function fetchPostMetrics(PostPlatform $postPlatform): array
return ['unsupported' => true, 'reason' => 'missing_post_id'];
}

if ($postPlatform->content_type === ContentType::FacebookReel) {
return $this->fetchReelMetrics($postPlatform, $account);
}

$response = $this->socialHttp()
->get("{$this->baseUrl}/{$postPlatform->platform_post_id}/insights", [
'metric' => 'post_impressions,post_impressions_unique,post_reactions_like_total,post_clicks',
'metric' => 'post_total_media_view_unique,post_media_view,post_reactions_like_total,post_clicks',
'access_token' => $account->access_token,
]);

Expand All @@ -60,17 +65,76 @@ public function fetchPostMetrics(PostPlatform $postPlatform): array
return ['unsupported' => true, 'reason' => 'api_error'];
}

$labels = [
'post_total_media_view_unique' => 'Reach',
'post_media_view' => 'Views',
'post_reactions_like_total' => 'Likes',
'post_clicks' => 'Clicks',
];

$insights = data_get($response->json(), 'data', []);

return collect($insights)
->map(fn (array $item) => [
'label' => ucfirst(str_replace('_', ' ', data_get($item, 'name', ''))),
'label' => $labels[data_get($item, 'name', '')] ?? ucfirst(str_replace('_', ' ', data_get($item, 'name', ''))),
'value' => (int) data_get($item, 'values.0.value', 0),
])
->values()
->all();
}

/**
* Facebook Reels have no /insights edge - their metrics live on /video_insights.
* Called without a `metric` parameter, Graph returns the default set (including
* blue_reels_play_count, post_impressions_unique, post_video_avg_time_watched).
* Those are mapped to readable labels; dictionary values (reactions per type) are summed.
*/
private function fetchReelMetrics(PostPlatform $postPlatform, SocialAccount $account): array
{
$response = $this->socialHttp()
->get("{$this->baseUrl}/{$postPlatform->platform_post_id}/video_insights", [
'access_token' => $account->access_token,
]);

if ($response->failed()) {
Log::warning('Facebook reel metrics fetch failed', [
'body' => $this->redactResponseBody($response->body()),
]);

return ['unsupported' => true, 'reason' => 'api_error'];
}

$labels = [
'post_impressions_unique' => 'Reach',
'blue_reels_play_count' => 'Plays',
'fb_reels_total_plays' => 'Total plays',
'fb_reels_replay_count' => 'Replays',
'post_video_likes_by_reaction_type' => 'Likes',
'post_video_avg_time_watched' => 'Avg watch time ms',
'post_video_view_time' => 'View time ms',
'post_video_followers' => 'Follows',
];

$insights = data_get($response->json(), 'data', []);

return collect($insights)
->filter(fn (array $item) => isset($labels[data_get($item, 'name', '')]))
->map(function (array $item) use ($labels) {
$value = data_get($item, 'values.0.value', 0);

if (! is_numeric($value)) {
$value = array_sum(array_map('intval', (array) $value));
}

return [
'label' => $labels[data_get($item, 'name', '')],
'value' => (int) $value,
];
})
->values()
->all();
}

private function fetchMetricsFromApi(SocialAccount $account, CarbonInterface $since, CarbonInterface $until): array
{
$this->accessToken = $account->access_token;
Expand Down