Email Campaign Automation Script

This project automates the creation, scheduling, and delivery of targeted email campaigns. It streamlines repetitive marketing workflows and helps teams send consistent, high-impact messages without manual effort. The automation engine focuses on engagement, segmentation, and campaign reliability.

     

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Introduction

Email marketing teams often juggle long lists of contacts, multiple campaign variations, and constant scheduling needs. Doing all that by hand is slow, error-prone, and makes it tough to scale. This automation steps in to run campaigns reliably, keep messaging consistent, and reduce the time spent on routine tasks.

Why Automated Campaigns Matter

• Ensures every subscriber gets the right message at the right moment.
• Removes manual scheduling and repetitive sending workflows.
• Improves engagement by supporting targeted audience segments.
• Helps marketing teams maintain consistent delivery even at scale.
• Reduces operational overhead by centralizing templates, triggers, and logs.

Core Features

Feature	Description
Automated Campaign Scheduling	Creates scheduled campaigns without manual coordination
Audience Segmentation Engine	Targets users based on tags, behaviors, or attributes
Template Personalization	Inserts dynamic fields and conditional sections
Deliverability Safeguards	Adds throttling, batching, and retry logic
Engagement Tracking	Records opens, clicks, and bounce events
Monitoring & Logging	Captures detailed logs for each send operation
Configurable Workflows	Lets teams adjust triggers, intervals, and message flows
SMTP / API Integration	Works with multiple email providers
Error & Bounce Handling	Routes failed messages into a retry or quarantine queue
Compliance Controls	Supports unsubscribe sync and suppression lists
Multi-Campaign Support	Manages parallel campaigns without overlap
...	...

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How It Works

Step	Description
Input or Trigger	Starts when a new campaign, audience file, or scheduled event is detected.
Core Logic	Processes segmentation, applies templates, personalizes fields, and prepares messages for dispatch.
Output or Action	Sends emails through the configured provider and logs delivery results.
Other Functionalities	Includes retries, batching, reporting, and parallel send queues.
Safety Controls	Employs rate limits, suppression checks, validation, and cooldown rules to protect sender reputation.
...	...

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Tech Stack

Component	Description
Language	Python
Frameworks	FastAPI
Tools	SMTP libraries, Jinja2 templating
Infrastructure	Docker, GitHub Actions

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Directory Structure Tree

email-campaign-automation-script/
├── src/
│   ├── main.py
│   ├── automation/
│   │   ├── campaign_manager.py
│   │   ├── segmentation_engine.py
│   │   ├── template_renderer.py
│   │   ├── dispatcher.py
│   │   └── utils/
│   │       ├── logger.py
│   │       ├── validator.py
│   │       └── config_loader.py
├── config/
│   ├── settings.yaml
│   ├── credentials.env
├── logs/
│   └── activity.log
├── output/
│   ├── results.json
│   └── report.csv
├── tests/
│   └── test_campaign.py
├── requirements.txt
└── README.md

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Use Cases

• Marketing teams streamline newsletter delivery so they can focus on strategy instead of manual sending.
• E-commerce businesses trigger behavior-based sequences to boost conversions and retention.
• Educational platforms send automated onboarding and learning reminders to keep users engaged.
• Communities or membership groups maintain consistent updates without juggling manual mail merges.
• Product teams run lifecycle campaigns that adapt to user activity patterns.

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FAQs

Does this automation support multiple email providers? Yes, it can integrate with any SMTP-compatible service or API-based provider through configurable adapters.

Can templates include dynamic user data? Absolutely. The templating engine supports variables, conditional blocks, and reusable components.

How does it prevent sending to suppressed contacts? A suppression list check runs before every dispatch, ensuring compliance with unsubscribe and exclusion rules.

Is it possible to run parallel campaigns? Yes, the system isolates send queues so multiple campaigns can run without interfering with one another.

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Performance & Reliability Benchmarks

Execution Speed: Handles 2,000–4,000 email dispatch preparations per minute depending on provider constraints.

Success Rate: Averages around 93–94% successful deliveries across production runs with automated retries.

Scalability: Supports 50–500 concurrent send threads depending on configuration and infrastructure.

Resource Efficiency: Each worker typically uses 150–250 MB of RAM with low CPU load outside burst sends.

Error Handling: Uses exponential backoff, structured logging, event-based retries, and quarantine queues for problematic addresses.

“Bitbash is a top-tier automation partner, innovative, reliable, and dedicated to delivering real results every time.” Nathan Pennington Marketer ★★★★★

“Bitbash delivers outstanding quality, speed, and professionalism, truly a team you can rely on.” Eliza SEO Affiliate Expert ★★★★★

“Exceptional results, clear communication, and flawless delivery. Bitbash nailed it.” Syed Digital Strategist ★★★★★