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Bidder EmxDigital: Migrate endpoints to ssp.cadent.com - #4682

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yrajoria wants to merge 2 commits into
prebid:masterfrom
Cadent-ENG:master
Open

yrajoria wants to merge 2 commits into
prebid:masterfrom
Cadent-ENG:master

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@yrajoria

@yrajoria yrajoria commented Oct 22, 2026 •

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🔧 Type of changes

  • new bid adapter
  • bid adapter update
  • new feature
  • new analytics adapter
  • new module
  • module update
  • bugfix
  • documentation
  • configuration
  • dependency update
  • tech debt (test coverage, refactorings, etc.)

✨ What's the context?

EMX Digital is migrating its Prebid Server endpoints from the legacy
emxdgt.com domain to the new Cadent domain ssp.cadent.com. This PR
updates the emxdigital bidder configuration (bidder-config/emxdigital.yaml):

🧠 Rationale behind the change

Cadent is retiring the emxdgt.com domain, so bid and user-sync traffic
must move to ssp.cadent.com for the emxdigital bidder (and its aliases
cadent_aperture_mx / emx_digital, which inherit this endpoint) to keep
working. Only hostnames change — paths, query parameters, bidder params,
and request/response handling are untouched. No trade-offs; no Java code changed.

🔎 New Bid Adapter Checklist

N/A — not a new bid adapter. Existing emxdigital adapter, configuration change only.

🧪 Test plan

  • Configuration-only change (2 lines in emxdigital.yaml); no Java code modified.
  • Verified no remaining references to the old domain in the repo.
  • Existing tests cover this adapter: EmxDigitalBidderTest and EmxdigitalTest.
  • CI is awaiting maintainer approval (fork PR) — will confirm green before merge.

🏎 Quality check

No breaking changes. No Java code changed (coverage N/A). No logs added.

yrajoria and others added 2 commits October 20, 2026 09:52
…t-ENG/yrajoria-domain-migration

Prebid-server-java package should use new Cadent Domain
@yrajoria

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Hi Prebid Server team,
This is a configuration-only endpoint migration for the
emxdigital bidder (emxdgt.com → ssp.cadent.com, 2 lines in one YAML file).
Since this PR is from a fork, could you please approve the workflow runs
and review when you have a moment?

Thank you!

@osulzhenko
osulzhenko requested a review from CTMBNara October 23, 2026 09:48
cookie-family-name: emx_digital
iframe:
url: https://cs.emxdgt.com/um?ssp=pbs&gdpr={gdpr}&gdpr_consent={gdpr_consent}&us_privacy={us_privacy}&redirect={redirect_url}
url: https://pcs.ssp.cadent.com/um?ssp=pbs&gdpr={gdpr}&gdpr_consent={gdpr_consent}&us_privacy={us_privacy}&redirect={redirect_url}

@osulzhenko osulzhenko Oct 23, 2026 •

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@osulzhenko
osulzhenko self-requested a review October 23, 2026 12:32
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2 participants