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add(considered): Google Search profile badges are marketing collateral - #230

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@jdevalk jdevalk commented Sep 21, 2026

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What changed

Adds one entry to the /considered/ register: Google Search profile badges, reason: out-of-scope.

Why now

Google cut the follower threshold for claiming a Search profile to 10,000 on 16 September 2026, and published Add a Search profile badge to your website (last updated 2026-09-16) the same day. It surfaced in the daily standards scan via the Google Search Central updates feed, and it is the kind of "should the spec cover this?" question that will keep arriving, so it gets recorded rather than silently dropped.

Why it does not earn a spec page

The badge is an anchor wrapping an SVG Google supplies:

<a href="https://profile.google.com/@example"><img src="google-search-badge.svg" alt="Google Search"></a>

No markup, no structured data, no well-known URI, no negotiation. Nothing parses it, no second consumer honours it, and the only thing checkable from outside is that an image is present. Per the scan's scope rule — auditable website outcome, not vendor affordance — that fails the bar in the same way a newsletter badge or an app-store button would.

The entry is written to be useful beyond this one case: the real question underneath ("how does a site assert that an off-site profile belongs to it?") already has vendor-neutral answers in registered link relations and Organization/sameAs structured data, which is what a page here would describe.

Sources

Revisit condition

A machine-readable form of the same claim that more than one consumer reads — a registered link relation, a rel="me"-style assertion, or structured data — rather than a downloadable image governed by one vendor's brand guidelines.

Verification

npm run build passes; pre-commit (eslint, prettier, skill-drift) clean. No spec page, changelog entry, or OG image is involved — /considered/ entries are a single file.

🤖 Generated with Claude Code

Google cut the Search profiles follower threshold to 10,000 on 16
September 2026 and, alongside that, published guidance telling site
owners to add a follow badge to their own site. It is the kind of thing
that reaches this spec as "should we cover it".

It should not. The badge is an anchor wrapping an SVG Google supplies,
placed per Google's brand guidelines. Nothing parses it, no second
consumer honours it, and the only auditable outcome is that an image is
present. That is a vendor affordance rendered on your page, not a
property of your website.

Recorded as out-of-scope, and useful as the reference case for the
distinction: the real question underneath — how a site asserts that an
off-site profile is its own — already has vendor-neutral answers in link
relations and `Organization`/`sameAs` structured data, which is what a
page here would describe. Revisit if the badge is ever replaced by
markup a site can be checked for.

Co-Authored-By: Claude Opus 5 (1M context) <noreply@anthropic.com>
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