User Testing

User Testing

Quantitative (e-metrics)

Less in-depth with fixed response options, which is used to get statistical data for analysis.

• Start to Finish Conversion ("what percentage of people get through the process?")
• Start to Finish Conversion funnel breakdown (mixpanel?)
• Eye Tracking Survey with 10 people (do the users follow what is expected?)

Qualitative Methods

More in-depth information for a few scenarios with focus groups. No statistical tests, less generalizable.

• Feedback Army Questionare (25)
• Locker Project Community Questionare
• Informal in person at Singly (new user is tasked to "setup a locker for the first time" and asked to speak aloud)

Services

In order to satisfy proper user testing, we will need the following services most likely.

• Feedback Army
• Google Analytics
• Get Satisfaction?
• GazeHawk?
• Mixpanel?
• Olark?