Complete SOP for OSS launches — GitHub star growth, KOL partnerships, Reddit marketing, community distribution
💡 Need a 1-on-1 architecture call for your B2B/Open-source launch? Book a session for $200 (Crypto/USDT and Wire Transfer accepted) — Contact @Iris_carrot on Telegram
If you find this playbook useful, a GitHub Star ⭐ helps others discover it!
From the team behind AFFiNE (60k+ stars). This playbook contains the exact strategies that achieved:
| Metric | Target |
|---|---|
| 🚀 Launch Day Stars | 500+ |
| ⭐ First Week Stars | 1,000+ |
| 📈 Daily New Stars (Week 1) | 100+ |
| 🎬 KOL Quotes | 100-150 (5 days) |
| 📱 Reddit Posts | 3-5 subreddits daily |
| 💬 Community Shares | 50-100 groups daily |
Version: 5.0 (Final) | Author: Iris (生姜iris)
The essence of open source: ask developers to contribute influence (love), and ask B2B customers to contribute money 💰. Through proper SOP operations, open sourcing can convert into hundreds or thousands of stars and bring many SMB leads. Prepare your business model before open sourcing — otherwise you'll waste the traffic this action brings.
| Phase | Timing | Core Tasks |
|---|---|---|
| Strategic Planning | T-4 weeks | Positioning, value proposition, business model |
| Asset Preparation | T-3 weeks | GitHub README, website, PR materials, docs |
| Channel Preparation | T-2 weeks | KOL outreach, Reddit accounts, group organization |
| Team Assignment | T-1 week | Budget approval, task allocation, communication |
| Launch Sprint | T-3 days | Copy confirmation, automation setup, final check |
| 🚀 Launch Day | T-0 | Multi-channel concentrated exposure, trigger flywheel |
| Sustained Operations | T+1 to T+7 | 100+ stars daily, KOL quote bombardment |
| Topic | File |
|---|---|
| Pre-Launch Preparation SOP | references/en/preparation.md |
| Launch Day Checklist | references/en/launch-day.md |
| Post-Launch Operations | references/en/post-launch.md |
| KOL Partnership List | references/en/kol-list.md |
| Channel Resources | references/en/channels.md |
| Copy Templates | references/en/templates.md |
版本：5.0 (最终版) | 作者：Iris (生姜iris)
开源的本质是，请 developer 贡献爱（就是影响力），请 to B 客户贡献钱💰。开源这个 action 经过 SOP 的运营可以转化几百几千 star，带来很多 SMB 的 leads。准备好商业模式再开源，才能承接住开源这个 action 带来的流量，避免浪费。
| 主题 | 文件 |
|---|---|
| 发布前准备 SOP | references/preparation.md |
| 发布日执行清单 | references/launch-day.md |
| 发布后运营 | references/post-launch.md |
| KOL 合作清单 | references/kol-list.md |
| 渠道资源清单 | references/channels.md |
| 文案模板 | references/templates.md |
| 🇺🇸 English | 🇨🇳 中文 | 🇯🇵 日本語 | 🇰🇷 한국어 |
|---|---|---|---|
| Preparation | 发布准备 | 準備段階 | 준비 단계 |
| Launch Day | 发布日 | ローンチ日 | 런칭일 |
| Post-Launch | 发布后运营 | ローンチ後 | 런칭 후 |
| KOL List | KOL清单 | KOLリスト | KOL 목록 |
| Channels | 渠道资源 | チャネル | 채널 |
| Templates | 文案模板 | テンプレート | 템플릿 |
Iris (生姜iris) — Former cofounder & COO of AFFiNE, grew the project from 0 to 60k+ GitHub stars.
- 🐦 Twitter: @Gingiris_
- 💼 LinkedIn: Yipei Wei
- 💬 Telegram: @Iris_carrot
- 📧 Email: iris103195@gmail.com
MIT License - Use and adapt for your own open source launches!