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Added a line regarding checking the original source of the MQL
| - Begin the qualifying conversation (see [MQL to SQL qualifying questions](/handbook/sales/hubspot/#from-mql-to-sql---qualifying-questions)) | ||
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| If the contact is ready to move forward, schedule a discovery meeting and update the lifecycle stage to **SQL**. | ||
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@ZJvandeWeg Would be good to add a field to collect the information on why a lead is unqualified. I didn't see it in my search. That would be another step I'd add in here so that we know what's causing the drop off from MQL to Unqualified and fix it
Added a note to always update the ICP field on the contact and never leave it blank
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