content: product pages in the reader's language, and Vae Victis 1-3 - #180
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rubenvdlinde wants to merge 2 commits into
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content: product pages in the reader's language, and Vae Victis 1-3#180rubenvdlinde wants to merge 2 commits into
rubenvdlinde wants to merge 2 commits into
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…r us
Applies the product-page voice rule: **their vocabulary, not ours**. The reader
runs a business of 10 to 500 people and has never heard of OpenRegister.
DocuDesk's description was "Generate, anonymise, sign, and template documents on
Nextcloud. Templates ship for the most-used Dutch government documents." — three
platform nouns and a verb ("template") that is not one, describing the product
by how it is built. It now says what the reader gets: contracts and letters fill
themselves from your records, clients sign on their phone, personal data is
blacked out for you.
The same pass across DocuDesk, Hermiq, Launchpad, OpenBuild, OpenRegister,
Pipelinq, Shillinq and SoftwareCatalog. Platform names now appear in exactly one
place per page — the CTA label linking to that app.
Each page also pulls its name and metadata from `getApp(...)` rather than
repeating the string in the hero, the breadcrumb and the CTA. A product renamed
in three places is a product renamed in two of them.
Three new posts — Pax Silica, Bread and Butter, Alea Iacta Est — plus the Frankendesk logo the earlier post referenced without shipping, and edits to parts 2, 3 and 6 of "This Is Going To Hurt".
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Two commits, both editorial.
The eight product pages now speak the reader's language
Applies the product-page voice rule landed in
design-system: their vocabulary, not ours.DocuDesk's description read "Generate, anonymise, sign, and template documents on Nextcloud. Templates ship for the most-used Dutch government documents." — three platform nouns and a verb ("template") that is not one, describing the product by how it is built. It now says what the reader gets: contracts and letters fill themselves from your records, clients sign on their phone, personal data is blacked out for you.
Same pass across DocuDesk, Hermiq, Launchpad, OpenBuild, OpenRegister, Pipelinq, Shillinq and SoftwareCatalog. Platform names now appear in exactly one place per page — the CTA linking to that app.
Each page also pulls its name and metadata from
getApp(...)rather than repeating the string in the hero, the breadcrumb and the CTA. A product renamed in three places is a product renamed in two of them.Vae Victis, parts 1–3
Pax Silica, Bread and Butter, Alea Iacta Est — plus the Frankendesk logo an earlier post referenced without shipping, and edits to parts 2, 3 and 6 of This Is Going To Hurt.
Branched off
developmentrather than committed to it directly, which is where this work was sitting.