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refactor: update the black friday labels #4483

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refactor: update the black friday labels #4483

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3f9f0f0
refactor: update the black friday labels
Mar 16, 2026
a803490
chore: status slug
Mar 16, 2026
e54ee5e
chore: add plugin meta link integration
Mar 20, 2026
6046a6f
chore: add plugin meta link integration
Mar 23, 2026
5ec6ef2
chore: update labels
Mar 27, 2026
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78 changes: 51 additions & 27 deletions inc/admin/dashboard/main.php
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Original file line number Diff line number Diff line change
Expand Up @@ -56,7 +56,7 @@ public function init() {
add_action( 'admin_enqueue_scripts', [ $this, 'enqueue' ] );
add_action( 'init', array( $this, 'register_settings' ) );
add_action( 'init', array( $this, 'register_about_page' ), 1 );

add_action( 'admin_notices', array( $this, 'render_custom_layout_header' ) );
}

Expand Down Expand Up @@ -999,7 +999,7 @@ private function get_available_modules() {
*/
public function render_custom_layout_header() {
$screen = get_current_screen();

if ( ! $screen || ! ( $screen->id === 'edit-neve_custom_layouts' || $screen->id === 'neve_page_neve-custom-layout-upsell' ) ) {
return;
}
Expand Down Expand Up @@ -1255,18 +1255,18 @@ public function render_neve_header() {

/**
* Register the survey.
*
*
* @param array $dash_data The dashboard data.
*
*
* @return void
*/
public function register_survey( $dash_data ) {
add_filter(
'themeisle-sdk/survey/neve',
function( $data, $page_slug ) use ( $dash_data ) {

$install_days_number = intval( ( time() - get_option( 'neve_install', time() ) ) / DAY_IN_SECONDS );

$data = array(
'environmentId' => 'clr0ply35522h8up0bay2de4y',
'attributes' => array(
Expand All @@ -1288,43 +1288,67 @@ function( $data, $page_slug ) use ( $dash_data ) {
return $data;
},
10,
2
2
);
}

/**
* Get the Black Friday config settings.
*
*
* @param array $default Optional. The default values.
*
*
* @return array The data.
*/
public static function get_black_friday_data( $default = array() ) {
$config = $default;

// translators: %1$s - HTML tag, %2$s - discount, %3$s - HTML tag, %4$s - product name.
$message_template = __( 'Our biggest sale of the year: %1$sup to %2$s OFF%3$s on %4$s. Don\'t miss this limited-time offer.', 'neve' );
$product_label = __( 'Neve', 'neve' );
$discount = '70%';
$message = __( 'Custom layouts, WooCommerce tools, starter sites. What you\'ve been doing manually, Neve Pro handles for you. Exclusively for existing Neve users.', 'neve' );
$cta_label = __( 'Get Neve Pro', 'neve' );

$plan = apply_filters( 'product_neve_license_plan', 0 );
$plan = apply_filters( 'product_neve_license_plan', false );
$is_pro = 0 < $plan;

if ( $is_pro ) {
// translators: %1$s - HTML tag, %2$s - discount, %3$s - HTML tag, %4$s - product name.
$message_template = __( 'Get %1$sup to %2$s off%3$s when you upgrade your %4$s plan or renew early.', 'neve' );
$product_label = __( 'Neve Pro', 'neve' );
$discount = '30%';
$license_status = apply_filters( 'product_neve_license_status', false );
$has_valid_license = 'valid' === $license_status;
$has_expired_license = 'expired' === $license_status || 'active-expired' === $license_status;

$neve_pro_product_slug = defined( 'NEVE_PRO_BASEFILE' ) ? basename( dirname( NEVE_PRO_BASEFILE ) ) : '';

if ( $has_valid_license ) {
// translators: %s is the discount percentage.
$config['plugin_meta_message'] = sprintf( __( 'Black Friday Sale - up to %s off', 'neve' ), '30%' );
// translators: %1$s - the discount percentage for the upgrade, %2$s - the discount percentage for the renewal.
$message = sprintf( __( 'Upgrade your Neve Pro plan: %1$s off this week. Already on the plan you need? Renew early and save up to %2$s.', 'neve' ), '30%', '20%' );
$cta_label = __( 'See your options', 'neve' );
} elseif ( $has_expired_license ) {
// translators: %s is the discount percentage.
$config['plugin_meta_message'] = sprintf( __( 'Black Friday Sale - %s off', 'neve' ), '50%' );
// translators: %s is the discount percentage.
$config['upgrade_menu_text'] = sprintf( __( 'BF Sale - %s off', 'neve' ), '50%' );
$message = __( 'Your Neve Pro features are still here, just locked. Renew at a reduced rate this week and pick up right where you left off.', 'neve' );
$cta_label = __( 'Reactivate now', 'neve' );
} else {
// translators: %s is the discount percentage.
$config['plugin_meta_message'] = sprintf( __( 'Black Friday Sale - %s off', 'neve' ), '60%' );
// translators: %s is the discount percentage.
$config['upgrade_menu_text'] = sprintf( __( 'BF Sale - %s off', 'neve' ), '60%' );
// translators: %s - the discount percentage for the upgrade.
$config['title'] = sprintf( __( 'Neve Pro: %s off this week', 'neve' ), '60%' );
}

if ( $has_valid_license || $has_expired_license ) {
$config['plugin_meta_targets'] = array( $neve_pro_product_slug );
}

$product_label = sprintf( '<strong>%s</strong>', $product_label );
$url_params = array(

$url_params = array(
'utm_term' => $is_pro ? 'plan-' . $plan : 'free',
'lkey' => apply_filters( 'product_neve_license_key', false ),
'expired' => $has_expired_license ? '1' : false,
);

$config['message'] = sprintf( $message_template, '<strong>', $discount, '</strong>', $product_label );
$config['sale_url'] = add_query_arg(

$config['message'] = $message;
$config['cta_label'] = $cta_label;
$config['sale_url'] = add_query_arg(
$url_params,
tsdk_translate_link( tsdk_utmify( 'https://themeisle.link/neve-bf', 'bfcm', 'neve' ) )
);
Expand All @@ -1334,9 +1358,9 @@ public static function get_black_friday_data( $default = array() ) {

/**
* Add the Black Friday data.
*
*
* @param array $configs An array of configurations.
*
*
* @return array The configurations.
*/
public function add_black_friday_data( $configs ) {
Expand Down
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