diff --git a/app/Actions/Billing/StartSubscriptionCheckout.php b/app/Actions/Billing/StartSubscriptionCheckout.php
index 7991ee9b1..d49d9c0c7 100644
--- a/app/Actions/Billing/StartSubscriptionCheckout.php
+++ b/app/Actions/Billing/StartSubscriptionCheckout.php
@@ -15,7 +15,9 @@ class StartSubscriptionCheckout
      * Create a Stripe Checkout session for the given price and return an Inertia
      * redirect to it. Quantity tracks the account's workspace count. Trial days,
      * optional first-month coupon, and promotion codes come from cashier /
-     * trypost billing env config via ConfigureSubscriptionCheckout.
+     * trypost billing env config via ConfigureSubscriptionCheckout. The owner's
+     * signup attribution and onboarding answers ride along as subscription
+     * metadata, flattened to the strings Stripe accepts.
      */
     public function redirect(Account $account, string $priceId, string $cancelUrl): Response
     {
@@ -24,8 +26,20 @@ public function redirect(Account $account, string $priceId, string $cancelUrl):
             'name' => $account->stripeName(),
         ]);
 
+        $owner = $account->owner;
+
         $subscription = $account->newSubscription(Account::SUBSCRIPTION_NAME, $priceId)
-            ->quantity(max(1, $account->workspaces()->count()));
+            ->quantity(max(1, $account->workspaces()->count()))
+            ->withMetadata(array_filter([
+                'utm_source' => $owner?->utm_source,
+                'utm_medium' => $owner?->utm_medium,
+                'utm_campaign' => $owner?->utm_campaign,
+                'utm_term' => $owner?->utm_term,
+                'utm_content' => $owner?->utm_content,
+                'persona' => $owner?->persona?->value,
+                'goals' => implode(',', $owner?->goals ?? []),
+                'referral_source' => $owner?->referral_source?->value,
+            ]));
 
         ConfigureSubscriptionCheckout::apply($subscription, $account);
 
diff --git a/tests/Unit/Actions/Billing/StartSubscriptionCheckoutTest.php b/tests/Unit/Actions/Billing/StartSubscriptionCheckoutTest.php
index 2deb46b78..01965625a 100644
--- a/tests/Unit/Actions/Billing/StartSubscriptionCheckoutTest.php
+++ b/tests/Unit/Actions/Billing/StartSubscriptionCheckoutTest.php
@@ -3,7 +3,10 @@
 declare(strict_types=1);
 
 use App\Actions\Billing\StartSubscriptionCheckout;
+use App\Enums\User\Persona;
+use App\Enums\User\ReferralSource;
 use App\Models\Account;
+use App\Models\User;
 use App\Models\Workspace;
 use Illuminate\Foundation\Testing\RefreshDatabase;
 use Laravel\Cashier\SubscriptionBuilder;
@@ -12,7 +15,7 @@
 
 uses(RefreshDatabase::class);
 
-test('redirect applies checkout configuration before opening the stripe session', function () {
+test('redirect applies checkout configuration and attribution metadata before opening the stripe session', function () {
     config([
         'trypost.billing.require_card_for_trial' => true,
         'cashier.trial_days' => 8,
@@ -22,11 +25,36 @@
 
     $account = Account::factory()->create();
     Workspace::factory()->create(['account_id' => $account->id]);
+    User::factory()->create([
+        'account_id' => $account->id,
+        'utm_source' => 'google',
+        'utm_medium' => 'cpc',
+        'utm_campaign' => 'launch',
+        'utm_term' => 'social scheduler',
+        'utm_content' => 'headline-b',
+        'persona' => Persona::Agency,
+        'goals' => ['grow_audience', 'save_time'],
+        'referral_source' => ReferralSource::ProductHunt,
+    ]);
+    $account->refresh();
 
     $cancelUrl = route('app.welcome');
 
     $builder = Mockery::mock(SubscriptionBuilder::class);
     $builder->shouldReceive('quantity')->once()->with(1)->andReturnSelf();
+    $builder->shouldReceive('withMetadata')
+        ->once()
+        ->with([
+            'utm_source' => 'google',
+            'utm_medium' => 'cpc',
+            'utm_campaign' => 'launch',
+            'utm_term' => 'social scheduler',
+            'utm_content' => 'headline-b',
+            'persona' => 'agency',
+            'goals' => 'grow_audience,save_time',
+            'referral_source' => 'product_hunt',
+        ])
+        ->andReturnSelf();
     $builder->shouldReceive('trialDays')->once()->with(8)->andReturnSelf();
     $builder->shouldReceive('withCoupon')->never();
     $builder->shouldReceive('allowPromotionCodes')->never();
@@ -55,3 +83,34 @@
     expect($response->headers->get('Location'))->toBe('https://checkout.stripe.test/session')
         ->and($response->getStatusCode())->toBe(Response::HTTP_FOUND);
 });
+
+test('redirect sends no metadata for an account whose owner left every field empty', function () {
+    config([
+        'trypost.billing.require_card_for_trial' => true,
+        'cashier.trial_days' => 8,
+        'cashier.first_month_coupon_id' => '',
+        'cashier.allow_promotion_codes' => false,
+    ]);
+
+    $account = Account::factory()->create();
+    Workspace::factory()->create(['account_id' => $account->id]);
+    User::factory()->create(['account_id' => $account->id]);
+    $account->refresh();
+
+    $cancelUrl = route('app.welcome');
+
+    $builder = Mockery::mock(SubscriptionBuilder::class);
+    $builder->shouldReceive('quantity')->once()->andReturnSelf();
+    $builder->shouldReceive('withMetadata')->once()->with([])->andReturnSelf();
+    $builder->shouldReceive('trialDays')->once()->andReturnSelf();
+    $builder->shouldReceive('checkout')
+        ->once()
+        ->andReturn((object) ['url' => 'https://checkout.stripe.test/session']);
+
+    /** @var Account&MockInterface $accountMock */
+    $accountMock = Mockery::mock($account)->makePartial();
+    $accountMock->shouldReceive('createOrGetStripeCustomer')->once()->andReturnNull();
+    $accountMock->shouldReceive('newSubscription')->once()->andReturn($builder);
+
+    app(StartSubscriptionCheckout::class)->redirect($accountMock, 'price_monthly_test', $cancelUrl);
+});