diff --git a/__tests__/e2e/select-goal.e2e.ts b/__tests__/e2e/select-goal.e2e.ts
index d58bd48..fe67b29 100644
--- a/__tests__/e2e/select-goal.e2e.ts
+++ b/__tests__/e2e/select-goal.e2e.ts
@@ -93,6 +93,41 @@ describe('SelectGoal screen', () => {
     await session.waitForText('Toggle features to set up');
   });
 
+  it('shows plain time estimate for a single goal', async () => {
+    using session = createSession();
+
+    await navigateToGoalSelection(session);
+    session.checkpoint();
+    await session.press('Space');
+    await session.press('Enter');
+
+    // OnboardProject — confirm start
+    await session.waitForText('Start onboarding?');
+    await session.press('Enter');
+
+    await session.waitForText('3–5 min.');
+    expect(session.snapshot()).not.toContain('per feature');
+  });
+
+  it('shows per-feature time estimate for multiple goals', async () => {
+    using session = createSession();
+
+    await navigateToGoalSelection(session);
+    session.checkpoint();
+
+    // Toggle Feature Flags (1st) and Event Tracking (2nd)
+    await session.press('Space');
+    await session.press('ArrowDown');
+    await session.press('Space');
+    await session.press('Enter');
+
+    // OnboardProject — confirm start
+    await session.waitForText('Start onboarding?');
+    await session.press('Enter');
+
+    await session.waitForText('3–5 min per feature');
+  });
+
   it('shows goal selection for non-browser project without recording option', async () => {
     using session = createSession({ project: 'statsig-node' });
 
diff --git a/__tests__/ui/screens/OnboardingFlow.test.tsx b/__tests__/ui/screens/OnboardingFlow.test.tsx
index 2befd60..bbb3501 100644
--- a/__tests__/ui/screens/OnboardingFlow.test.tsx
+++ b/__tests__/ui/screens/OnboardingFlow.test.tsx
@@ -206,6 +206,50 @@ describe('Onboarding flow', () => {
       });
     });
 
+    it('shows plain time estimate for a single goal', async () => {
+      using project = createProjectDir();
+      mockNextSpawn({ hang: true });
+
+      using sut = renderScreen(<OnboardProjectScreen />, {
+        screen: ScreenId.OnboardProject,
+        dir: project.path,
+        goals: ['feature-flags'],
+      });
+
+      await waitFor(() => {
+        expect(sut.lastFrame()).toContain('Start onboarding?');
+      });
+
+      sut.stdin.write(ENTER);
+
+      await waitFor(() => {
+        const frame = sut.lastFrame()!;
+        expect(frame).toContain('3–5 min.');
+        expect(frame).not.toContain('per feature');
+      });
+    });
+
+    it('shows per-feature time estimate for multiple goals', async () => {
+      using project = createProjectDir();
+      mockNextSpawn({ hang: true });
+
+      using sut = renderScreen(<OnboardProjectScreen />, {
+        screen: ScreenId.OnboardProject,
+        dir: project.path,
+        goals: ['feature-flags', 'session-recordings'],
+      });
+
+      await waitFor(() => {
+        expect(sut.lastFrame()).toContain('Start onboarding?');
+      });
+
+      sut.stdin.write(ENTER);
+
+      await waitFor(() => {
+        expect(sut.lastFrame()).toContain('3–5 min per feature');
+      });
+    });
+
     it('shows choose-sdk prompt for empty project', async () => {
       using project = createProjectDir('empty');
       mockNextSpawn({ hang: true });
diff --git a/src/integrations/utils.ts b/src/integrations/utils.ts
index 43784ab..5b0e55c 100644
--- a/src/integrations/utils.ts
+++ b/src/integrations/utils.ts
@@ -10,8 +10,18 @@ export function normalizeStatusLine(line: StatusLine) {
   return line.slice(STATUS_PREFIX.length);
 }
 
+const MAX_REPORT_LINE_LENGTH = 60;
+
 export function normalizeReportLine(line: string) {
-  return isStatusLine(line) ? normalizeStatusLine(line) : line;
+  const stripped = isStatusLine(line) ? normalizeStatusLine(line) : line;
+  const clean = stripMarkdown(stripped);
+  return clean.length > MAX_REPORT_LINE_LENGTH
+    ? clean.slice(0, MAX_REPORT_LINE_LENGTH - 1) + '…'
+    : clean;
+}
+
+function stripMarkdown(text: string) {
+  return text.replace(/\*\*(.*?)\*\*/g, '$1').replace(/`([^`]+)`/g, '$1');
 }
 
 export function spawnErrorMessage(bin: string, err: NodeJS.ErrnoException): string {
diff --git a/src/ui/tui/screens/onboard-project/OnboardProjectScreen.tsx b/src/ui/tui/screens/onboard-project/OnboardProjectScreen.tsx
index 9701308..c45740c 100644
--- a/src/ui/tui/screens/onboard-project/OnboardProjectScreen.tsx
+++ b/src/ui/tui/screens/onboard-project/OnboardProjectScreen.tsx
@@ -90,6 +90,7 @@ export function OnboardProjectScreen() {
       prompt={
         <OnboardingBottomPrompt
           phase={onboarding.phase}
+          goals={session.onboardingGoals}
           selectSdk={onboarding.selectSdk}
           onConfirmStart={handleConfirmStart}
           onConfirmSkip={handleConfirmSkip}
diff --git a/src/ui/tui/screens/onboard-project/components/OnboardingBottomPrompt.tsx b/src/ui/tui/screens/onboard-project/components/OnboardingBottomPrompt.tsx
index 030115d..192ffc0 100644
--- a/src/ui/tui/screens/onboard-project/components/OnboardingBottomPrompt.tsx
+++ b/src/ui/tui/screens/onboard-project/components/OnboardingBottomPrompt.tsx
@@ -1,10 +1,12 @@
 import { SDK_OPTIONS } from '@lib/sdk-options.js';
+import type { OnboardingGoal } from '@shared-kernel/types.js';
 import { PromptPanel } from '../../../components/PromptPanel.js';
 import type { OnboardingPhase } from '../useOnboardingProcess.js';
 import { CONFIRM_OPTIONS, ERROR_OPTIONS } from '../actions.js';
 
 type OnboardingBottomPromptProps = {
   phase: OnboardingPhase;
+  goals: OnboardingGoal[];
   selectSdk: (id: string, label: string) => void;
   onConfirmStart: () => void;
   onConfirmSkip: () => void;
@@ -15,6 +17,7 @@ type OnboardingBottomPromptProps = {
 
 export function OnboardingBottomPrompt({
   phase,
+  goals,
   selectSdk,
   onConfirmStart,
   onConfirmSkip,
@@ -52,7 +55,13 @@ export function OnboardingBottomPrompt({
         />
       );
     case 'onboarding':
-      return <PromptPanel mode="info" status="This usually takes 3–5 min." onCancel={onCancel} />;
+      return (
+        <PromptPanel
+          mode="info"
+          status={`This usually takes 3–5 min${goals.length > 1 ? ' per feature' : ''}.`}
+          onCancel={onCancel}
+        />
+      );
     case 'error':
       return (
         <PromptPanel