Markdown habits? What Markdown habits?

Author: ncoghlan

README.rst

@@ -10,7 +10,7 @@ projects if you so choose, but please keep in mind that in doing so you're also
 choosing to accept some of the responsibility for maintaining that collective
 trust.
 
-To use the theme either clone it directly with `git`, or else install it
-into your docs build environment via `pip`::
+To use the theme either clone it directly with ``git``, or else install it
+into your docs build environment via ``pip``::
 
     pip install git+https://github.com/python/python-docs-theme.git#egg=python-docs-theme