diff --git a/Tests/test_imageshow.py b/Tests/test_imageshow.py
index 8d6731acc91..1441b2e55d1 100644
--- a/Tests/test_imageshow.py
+++ b/Tests/test_imageshow.py
@@ -105,6 +105,15 @@ def test_viewers(viewer: ImageShow.Viewer) -> None:
         pass
 
 
+def test_windowsviewer() -> None:
+    viewer = ImageShow.WindowsViewer()
+    with pytest.raises(ValueError, match="cannot contain double quotes"):
+        viewer.get_command('"')
+
+    # Check that percentages are escaped
+    assert "%" not in viewer.get_command("%").replace('""%""', "")
+
+
 def test_ipythonviewer() -> None:
     pytest.importorskip("IPython", reason="IPython not installed")
     for viewer in ImageShow._viewers:
diff --git a/src/PIL/ImageShow.py b/src/PIL/ImageShow.py
index 2734f68b173..dd8aa0d36c2 100644
--- a/src/PIL/ImageShow.py
+++ b/src/PIL/ImageShow.py
@@ -120,6 +120,20 @@ def show_file(self, path: str, **options: Any) -> int:
         os.system(self.get_command(path, **options))  # nosec
         return 1
 
+    def _remove_path_after_delay(self, path: str) -> None:
+        pyinstaller = getattr(sys, "frozen", False) and hasattr(sys, "_MEIPASS")
+        executable = (not pyinstaller and sys.executable) or shutil.which("python3")
+
+        if executable:
+            subprocess.Popen(
+                [
+                    executable,
+                    "-c",
+                    "import os, sys, time; time.sleep(20); os.remove(sys.argv[1])",
+                    path,
+                ]
+            )
+
 
 # --------------------------------------------------------------------
 
@@ -131,6 +145,10 @@ class WindowsViewer(Viewer):
     options = {"compress_level": 1, "save_all": True}
 
     def get_command(self, file: str, **options: Any) -> str:
+        if '"' in file:
+            msg = "Windows filenames cannot contain double quotes"
+            raise ValueError(msg)
+        file = file.replace("%", '"%"')
         return (
             f'start "Pillow" /WAIT "{file}" '
             "&& ping -n 4 127.0.0.1 >NUL "
@@ -143,11 +161,9 @@ def show_file(self, path: str, **options: Any) -> int:
         """
         if not os.path.exists(path):
             raise FileNotFoundError
-        subprocess.Popen(
-            self.get_command(path, **options),
-            shell=True,
-            creationflags=getattr(subprocess, "CREATE_NO_WINDOW"),
-        )  # nosec
+        if sys.platform == "win32":
+            os.startfile(path)
+        self._remove_path_after_delay(path)
         return 1
 
 
@@ -175,18 +191,7 @@ def show_file(self, path: str, **options: Any) -> int:
         if not os.path.exists(path):
             raise FileNotFoundError
         subprocess.call(["open", "-a", "Preview.app", path])
-
-        pyinstaller = getattr(sys, "frozen", False) and hasattr(sys, "_MEIPASS")
-        executable = (not pyinstaller and sys.executable) or shutil.which("python3")
-        if executable:
-            subprocess.Popen(
-                [
-                    executable,
-                    "-c",
-                    "import os, sys, time; time.sleep(20); os.remove(sys.argv[1])",
-                    path,
-                ]
-            )
+        self._remove_path_after_delay(path)
         return 1