diff --git a/changelog.d/1463.fixed.rst b/changelog.d/1463.fixed.rst
new file mode 100644
index 00000000..b53b597c
--- /dev/null
+++ b/changelog.d/1463.fixed.rst
@@ -0,0 +1 @@
+Apply ``pytest_asyncio_loop_factories`` when ``pytest.mark.asyncio`` is provided via parametrization
diff --git a/pytest_asyncio/plugin.py b/pytest_asyncio/plugin.py
index 38b75e41..3c6615b6 100644
--- a/pytest_asyncio/plugin.py
+++ b/pytest_asyncio/plugin.py
@@ -685,6 +685,52 @@ def _resolve_asyncio_marker(item: Function) -> Mark | None:
     return None
 
 
+def _mark_name(mark: object) -> str | None:
+    """Return the pytest mark name for Mark or MarkDecorator instances."""
+    name = getattr(mark, "name", None)
+    if isinstance(name, str):
+        return name
+    nested = getattr(mark, "mark", None)
+    nested_name = getattr(nested, "name", None)
+    return nested_name if isinstance(nested_name, str) else None
+
+
+def _as_mark(mark: object) -> Mark | None:
+    """Normalize MarkDecorator/Mark objects to a Mark instance."""
+    if isinstance(mark, Mark):
+        return mark
+    nested = getattr(mark, "mark", None)
+    return nested if isinstance(nested, Mark) else None
+
+
+def _asyncio_marker_from_parametrize(definition: Function) -> Mark | None:
+    """
+    Return an asyncio mark applied via ``@pytest.mark.parametrize`` params.
+
+    In strict mode, ``pytest.mark.asyncio`` may only be present on individual
+    parameter sets (for example multi-backend tests). Collection still converts
+    those async parameter sets into Coroutine items, but ``pytest_generate_tests``
+    previously only looked at function-level markers and therefore skipped
+    ``pytest_asyncio_loop_factories`` parametrization for such tests.
+    """
+    from _pytest.mark.structures import ParameterSet
+
+    for mark in definition.iter_markers("parametrize"):
+        if not mark.args:
+            continue
+        # ``@pytest.mark.parametrize(argnames, argvalues, ...)``
+        argvalues = mark.args[1] if len(mark.args) >= 2 else ()
+        for argvalue in argvalues:
+            parameter_set = ParameterSet.extract_from(argvalue, force_tuple=True)
+            for param_mark in parameter_set.marks:
+                if _mark_name(param_mark) != "asyncio":
+                    continue
+                resolved = _as_mark(param_mark)
+                if resolved is not None:
+                    return resolved
+    return None
+
+
 # The function name needs to start with "pytest_"
 # see https://github.com/pytest-dev/pytest/issues/11307
 @pytest.hookimpl(specname="pytest_pycollect_makeitem", hookwrapper=True)
@@ -733,6 +779,8 @@ def pytest_generate_tests(metafunc: pytest.Metafunc) -> None:
         return
 
     asyncio_marker = _resolve_asyncio_marker(metafunc.definition)
+    if asyncio_marker is None:
+        asyncio_marker = _asyncio_marker_from_parametrize(metafunc.definition)
     if asyncio_marker is None:
         return
     marker_loop_scope, marker_selected_factory_names = _parse_asyncio_marker(
diff --git a/tests/test_loop_factory_parametrization.py b/tests/test_loop_factory_parametrization.py
index 224c9141..4e5fe40e 100644
--- a/tests/test_loop_factory_parametrization.py
+++ b/tests/test_loop_factory_parametrization.py
@@ -917,3 +917,40 @@ async def test_fixture_matches_running_loop(fixture_loop_type):
         """))
     result = pytester.runpytest("--asyncio-mode=strict", "-v")
     result.assert_outcomes(passed=2)
+
+
+def test_asyncio_mark_via_parametrize_uses_hook_loop_factories(
+    pytester: Pytester,
+) -> None:
+    """
+    Regression for #1463: asyncio mark only on a parameter set still uses
+    factories."""
+    pytester.makeini("[pytest]\nasyncio_default_fixture_loop_scope = function")
+    pytester.makeconftest(dedent("""\
+        import asyncio
+
+        class CustomEventLoop(asyncio.SelectorEventLoop):
+            pass
+
+        def pytest_asyncio_loop_factories(config, item):
+            return {"custom": CustomEventLoop}
+        """))
+    pytester.makepyfile(dedent("""\
+        import asyncio
+        import pytest
+
+        pytest_plugins = "pytest_asyncio"
+
+
+        @pytest.mark.parametrize(
+            "backend",
+            [
+                pytest.param("asyncio", marks=pytest.mark.asyncio),
+                pytest.param("other", marks=pytest.mark.skip(reason="not asyncio")),
+            ],
+        )
+        async def test_async(backend: str) -> None:
+            assert type(asyncio.get_running_loop()).__name__ == "CustomEventLoop"
+        """))
+    result = pytester.runpytest("--asyncio-mode=strict")
+    result.assert_outcomes(passed=1, skipped=1)