diff --git a/_includes/layouts/_footer-main.html b/_includes/layouts/_footer-main.html
index 0ed503e9b..d5b2ffa91 100644
--- a/_includes/layouts/_footer-main.html
+++ b/_includes/layouts/_footer-main.html
@@ -19,9 +19,9 @@ <h6 style="color:#119dff" class="--footer-heading">JOIN OUR MAILING LIST</h6>&#x
         <li class="--footer-column">
           <h6 style="color:#e763fa" class="--footer-heading">Products</h6>&#x9;&#x9;&#x9;
           <ul>
-            <li><a href="https://plotly.com/studio?utm_source=graphing_libraries&utm_medium=documentation&utm_content=footer" target="_self">Plotly Studio</a></li>
+            <li><a href="https://plotly.com/studio?utm_source=graphing_libraries&utm_medium=documentation&utm_campaign=studio_cloud_community&utm_content=footer" target="_self">Plotly Studio</a></li>
             &#x9;&#x9;&#x9;&#x9;
-            <li><a href="https://plotly.com/cloud?utm_source=graphing_libraries&utm_medium=documentation&utm_content=footer" target="_self">Plotly Cloud</a></li>
+            <li><a href="https://plotly.com/cloud?utm_source=graphing_libraries&utm_medium=documentation&utm_campaign=studio_cloud_community&utm_content=footer" target="_self">Plotly Cloud</a></li>
             &#x9;&#x9;&#x9;&#x9;
             <li><a href="https://plotly.com/dash/?utm_source=graphing_libraries&utm_medium=documentation&utm_content=footer" target="_self">Dash Enterprise</a></li>
             &#x9;&#x9;&#x9;&#x9;
diff --git a/_includes/layouts/_header-main.html b/_includes/layouts/_header-main.html
index 3e793f02c..bb1685ecf 100644
--- a/_includes/layouts/_header-main.html
+++ b/_includes/layouts/_header-main.html
@@ -6,7 +6,7 @@
     </div>
     <div class="close-menu"></div>
     <ul>
-        <li><a class="download-studio-btn" style="display: inline-block; font-weight: bold; background: #7A76FF; color: white !important; padding: 8px 16px; border-radius: 8px; text-decoration: none; transition: background 0.3s ease;" href="https://plotly.com/studio?utm_source=graphing_libraries&utm_medium=documentation&utm_content=header">Download Studio</a></li>
+        <li><a class="download-studio-btn" style="display: inline-block; font-weight: bold; background: #7A76FF; color: white !important; padding: 8px 16px; border-radius: 8px; text-decoration: none; transition: background 0.3s ease;" href="https://plotly.com/studio?utm_source=graphing_libraries&utm_medium=documentation&utm_campaign=studio_cloud_community&utm_content=header">Download Studio</a></li>
         <li><a style="font-weight: bold;" href="https://plotly.com/pricing?utm_source=graphing_libraries&utm_medium=documentation&utm_content=header">Studio and Cloud Pricing</a></li>
         <li><a style="font-weight: bold;" href="https://plotly.com/get-pricing?utm_source=graphing_libraries&utm_medium=documentation&utm_content=header">Dash Enterprise Pricing</a></li>
         <!--<li><a style="font-weight: bold;" href="http://plotly.cloud">Dash Cloud</a></li>-->
@@ -125,7 +125,7 @@
                             </ul>
 
                         </li>
-                        <li><a class="download-studio-btn" style="display: inline-block; font-weight: bold; background: #7A76FF; color: white !important; padding: 8px 16px; border-radius: 8px; text-decoration: none; transition: background 0.3s ease;" href="https://plotly.com/studio?utm_source=graphing_libraries&utm_medium=documentation&utm_content=header">Download Studio</a></li>
+                        <li><a class="download-studio-btn" style="display: inline-block; font-weight: bold; background: #7A76FF; color: white !important; padding: 8px 16px; border-radius: 8px; text-decoration: none; transition: background 0.3s ease;" href="https://plotly.com/studio?utm_source=graphing_libraries&utm_medium=documentation&utm_campaign=studio_cloud_community&utm_content=header">Download Studio</a></li>
                         <li><a style="font-weight: bold;" href="https://plotly.com/pricing?utm_source=graphing_libraries&utm_medium=documentation&utm_content=header">Studio and Cloud Pricing</a></li>
                         <li><a style="font-weight: bold;" href="https://plotly.com/get-pricing?utm_source=graphing_libraries&utm_medium=documentation&utm_content=header">Dash Enterprise Pricing</a></li>
                         <!--<li><a style="font-weight: bold;" href="http://plotly.cloud">Dash Cloud</a></li>-->
diff --git a/_includes/layouts/dashplug.html b/_includes/layouts/dashplug.html
index 8ced57485..ada7cedc1 100644
--- a/_includes/layouts/dashplug.html
+++ b/_includes/layouts/dashplug.html
@@ -1,5 +1,5 @@
 <div class="dash-plug">
-  <p>Plotly Studio: Transform any dataset into an interactive data application in minutes with AI. <a href="https://plotly.com/studio/?utm_source=graphing_libraries&utm_medium=documentation&utm_content=sidebar">Try Plotly Studio now.</a>
+  <p>Plotly Studio: Transform any dataset into an interactive data application in minutes with AI. <a href="https://plotly.com/studio?utm_source=graphing_libraries&utm_medium=documentation&utm_campaign=studio_cloud_community&utm_content=sidebar">Try Plotly Studio now.</a>
   </p>
 </div>