diff --git a/src/block-components/block-link/index.js b/src/block-components/block-link/index.js
index da8d354dc8..c34725ea00 100644
--- a/src/block-components/block-link/index.js
+++ b/src/block-components/block-link/index.js
@@ -29,6 +29,7 @@ BlockLink.Content = props => {
 			target={ attributes.blockLinkNewTab ? '_blank' : '' }
 			rel={ attributes.blockLinkRel || undefined }
 			title={ attributes.blockLinkTitle || undefined }
+			aria-label={ attributes.blockLinkAriaLabel || undefined }
 			aria-hidden={ isHidden ? 'true' : undefined }
 			tabindex={ isHidden ? '-1' : undefined }
 		/>
diff --git a/src/block-components/helpers/link/attributes.js b/src/block-components/helpers/link/attributes.js
index 4a47452857..25dac23be8 100644
--- a/src/block-components/helpers/link/attributes.js
+++ b/src/block-components/helpers/link/attributes.js
@@ -50,4 +50,19 @@ export const addLinkAttributes = ( attrObject, attrNameTemplate = '%s', selector
 		versionAdded: '3.0.0',
 		versionDeprecated: '',
 	} )
+
+	attrObject.add( {
+		attributes: {
+			ariaLabel: {
+				type: 'string',
+				source: 'attribute',
+				selector,
+				attribute: 'aria-label',
+				default: '',
+			},
+		},
+		attrNameTemplate,
+		versionAdded: '3.20.1',
+		versionDeprecated: '',
+	} )
 }
diff --git a/src/block-components/helpers/link/edit.js b/src/block-components/helpers/link/edit.js
index 4274745cc6..552ea6f51b 100644
--- a/src/block-components/helpers/link/edit.js
+++ b/src/block-components/helpers/link/edit.js
@@ -29,6 +29,7 @@ export const LinkControls = props => {
 	const hasLightboxAttr = useAttributeValue( 'hasLightbox', props.attrNameTemplate )
 	const rel = useAttributeValue( 'rel', props.attrNameTemplate )
 	const title = useAttributeValue( 'title', props.attrNameTemplate )
+	const ariaLabel = useAttributeValue( 'ariaLabel', props.attrNameTemplate )
 	const hasTitleAttr = useAttributeValue( 'hasTitle', props.attrNameTemplate )
 
 	const showGoogleMapHint = hasLightboxAttr &&
@@ -76,6 +77,14 @@ export const LinkControls = props => {
 				value={ rel }
 				onChange={ updateAttributeHandler( 'rel' ) }
 			/>
+			<AdvancedTextControl
+				label={ __( 'Link accessibility label', i18n ) }
+				help={ __( 'Describe the purpose of the link for screen reader users.', i18n ) }
+				value={ ariaLabel }
+				onChange={ updateAttributeHandler( 'ariaLabel' ) }
+				isDynamic={ true }
+				isFormatType={ false }
+			/>
 			{ ( hasTitle || hasTitleAttr ) && (
 				<AdvancedTextControl
 					label={ __( 'Link Title', i18n ) }
diff --git a/src/block-components/link/index.js b/src/block-components/link/index.js
index 8ff56afbcf..ab5dca3fcb 100644
--- a/src/block-components/link/index.js
+++ b/src/block-components/link/index.js
@@ -55,6 +55,7 @@ Link.Content = props => {
 			target={ attributes.linkNewTab ? '_blank' : undefined }
 			rel={ attributes.linkRel || undefined }
 			title={ attributes.linkTitle || undefined }
+			aria-label={ attributes.linkAriaLabel || undefined }
 		>
 			{ props.children }
 		</LinkComponent.Content>
@@ -64,4 +65,3 @@ Link.Content = props => {
 Link.InspectorControls = Edit
 
 Link.addAttributes = addAttributes
-