diff --git a/README.md b/README.md
index 3be1b2241..6acb4d37c 100644
--- a/README.md
+++ b/README.md
@@ -103,11 +103,17 @@ This project requires a Redis-compatible key-value store. You'll need to:
    ```
 
 #### c. Database Setup
-1. Apply the database migrations manually:
-   - Navigate to the `/migrations` folder in the project
-   - Execute each SQL migration file in sequential order against your Supabase database
-   - You can run these migrations using the Supabase SQL Editor or a PostgreSQL client
-   - Make sure to apply migrations in the correct order based on their timestamp prefixes
+Apply the database migrations:
+```bash
+# Using Bun (recommended)
+source .env.local && bun run db:migrations:apply
+
+# Using npm
+source .env.local && npm run db:migrations:apply
+```
+This runs all SQL files in `/migrations` in timestamp order. Already-applied migrations are automatically skipped.
+
+Alternatively, you can apply migrations manually using the Supabase SQL Editor or a PostgreSQL client — just execute each file in `/migrations` in sequential order.
 
 #### d. Supabase Storage Setup
 1. Go to Storage > Buckets
diff --git a/package.json b/package.json
index 8d093d598..b0dcc7af7 100644
--- a/package.json
+++ b/package.json
@@ -26,6 +26,7 @@
     "scripts:check-e2e-env": "bun scripts/check-e2e-env.ts",
     "scripts:check-all-env": "bun scripts:check-app-env && bun scripts:check-e2e-env",
     "scripts:create-migration": "bun scripts/create-migration.ts",
+    "scripts:apply-migrations": "bun scripts/apply-migrations.ts",
     "<<<<<<< Development": "",
     "shad": "bunx shadcn@canary",
     "test:dev:traffic": "vitest run src/__test__/development/traffic.test.ts",
diff --git a/scripts/apply-migrations.ts b/scripts/apply-migrations.ts
new file mode 100644
index 000000000..ec5d20665
--- /dev/null
+++ b/scripts/apply-migrations.ts
@@ -0,0 +1,48 @@
+import postgres from 'postgres'
+import { readdirSync, readFileSync } from 'fs'
+import { join } from 'path'
+
+const connectionString = process.env.POSTGRES_URL_NON_POOLING
+
+if (!connectionString) {
+  console.error('❌ POSTGRES_URL_NON_POOLING is not set')
+  process.exit(1)
+}
+
+const sql = postgres(connectionString)
+
+async function applyMigrations() {
+  const migrationsDir = join(process.cwd(), 'migrations')
+  const files = readdirSync(migrationsDir)
+    .filter((f) => f.endsWith('.sql'))
+    .sort()
+
+  console.log(`Found ${files.length} migration(s) to apply:\n`)
+
+  for (const file of files) {
+    const filePath = join(migrationsDir, file)
+    const content = readFileSync(filePath, 'utf-8')
+
+    console.log(`⏳ Applying ${file}...`)
+    try {
+      await sql.unsafe(content)
+      console.log(`✅ Applied ${file}`)
+    } catch (err: any) {
+      if (
+        err.message.includes('already exists') ||
+        err.message.includes('duplicate')
+      ) {
+        console.log(`⏭️  Skipped ${file} (already applied)`)
+      } else {
+        console.error(`❌ Failed on ${file}: ${err.message}`)
+        await sql.end()
+        process.exit(1)
+      }
+    }
+  }
+
+  console.log('\n🎉 All migrations applied successfully!')
+  await sql.end()
+}
+
+applyMigrations()