diff --git a/apps/sites/app/sites/[teamId]/(site)/[[...slug]]/page.tsx b/apps/sites/app/sites/[teamId]/(site)/[[...slug]]/page.tsx
index bcc9b884..52ba5619 100644
--- a/apps/sites/app/sites/[teamId]/(site)/[[...slug]]/page.tsx
+++ b/apps/sites/app/sites/[teamId]/(site)/[[...slug]]/page.tsx
@@ -54,6 +54,7 @@ export async function generateMetadata(
     alternates: { canonical: url },
     openGraph: {
       url,
+      type: "website",
       title: seo.title,
       description: seo.description ?? undefined,
       images: seo.imageUrl ? [{ url: seo.imageUrl }] : undefined,
@@ -89,8 +90,9 @@ export default async function SitePage({ params }: Props) {
           dangerouslySetInnerHTML={{
             __html: serializeJsonLd(
               organizationAndWebsiteJsonLd({
-                siteName: page.name,
-                logoUrl: null,
+                siteName: settings?.title || page.title || "Website",
+                description: settings?.subtitle || page.description || null,
+                logoUrl: (settings?.logo?.url as string | undefined) ?? null,
                 canonicalHost,
               }),
             ),
diff --git a/apps/sites/app/sites/[teamId]/(site)/docs/[...slug]/page.tsx b/apps/sites/app/sites/[teamId]/(site)/docs/[...slug]/page.tsx
index 344c894f..a5f1be5c 100644
--- a/apps/sites/app/sites/[teamId]/(site)/docs/[...slug]/page.tsx
+++ b/apps/sites/app/sites/[teamId]/(site)/docs/[...slug]/page.tsx
@@ -51,7 +51,7 @@ async function apiMetadata(
     title,
     description,
     alternates: { canonical: url },
-    openGraph: { url, title, description },
+    openGraph: { url, type: "article", title, description },
     robots: { index, follow: index },
   };
 }
@@ -113,6 +113,7 @@ export async function generateMetadata(
     alternates: { canonical: url },
     openGraph: {
       url,
+      type: "article",
       title: seo.title,
       description: seo.description ?? undefined,
       images: seo.imageUrl ? [{ url: seo.imageUrl }] : undefined,
diff --git a/apps/sites/app/sites/[teamId]/layout.tsx b/apps/sites/app/sites/[teamId]/layout.tsx
index b30a92bc..8cea26b5 100644
--- a/apps/sites/app/sites/[teamId]/layout.tsx
+++ b/apps/sites/app/sites/[teamId]/layout.tsx
@@ -34,6 +34,7 @@ export async function generateMetadata({
     // wins). A non-canonical host gets `X-Robots-Tag` from the proxy.
     robots: settings?.hideFromSearch ? { index: false, follow: false } : undefined,
     openGraph: {
+      type: "website",
       siteName: siteTitle,
       images: logoUrl ? [{ url: logoUrl }] : undefined,
     },
diff --git a/apps/sites/lib/json-ld.test.ts b/apps/sites/lib/json-ld.test.ts
index 074e35f0..cc2c313d 100644
--- a/apps/sites/lib/json-ld.test.ts
+++ b/apps/sites/lib/json-ld.test.ts
@@ -11,6 +11,7 @@ describe("json-ld builders", () => {
   it("builds Organization + WebSite for the homepage", () => {
     const [org, site] = organizationAndWebsiteJsonLd({
       siteName: "Acme",
+      description: "Rockets for everyone",
       logoUrl: "https://cdn/logo.png",
       canonicalHost: "acme.frontlit.app",
     });
@@ -18,6 +19,7 @@ describe("json-ld builders", () => {
       "@type": "Organization",
       name: "Acme",
       url: "https://acme.frontlit.app",
+      description: "Rockets for everyone",
       logo: "https://cdn/logo.png",
     });
     expect(site).toMatchObject({
@@ -27,6 +29,17 @@ describe("json-ld builders", () => {
     });
   });
 
+  it("omits description and logo when the site has none", () => {
+    const [org] = organizationAndWebsiteJsonLd({
+      siteName: "Acme",
+      description: null,
+      logoUrl: null,
+      canonicalHost: "acme.frontlit.app",
+    });
+    expect(org).not.toHaveProperty("description");
+    expect(org).not.toHaveProperty("logo");
+  });
+
   it("builds BlogPosting with dateModified falling back to datePublished", () => {
     const ld = blogPostingJsonLd({
       title: "Hello",
diff --git a/apps/sites/lib/json-ld.ts b/apps/sites/lib/json-ld.ts
index 05789beb..28f486be 100644
--- a/apps/sites/lib/json-ld.ts
+++ b/apps/sites/lib/json-ld.ts
@@ -6,6 +6,7 @@
 
 export function organizationAndWebsiteJsonLd(input: {
   siteName: string;
+  description: string | null;
   logoUrl: string | null;
   canonicalHost: string;
 }) {
@@ -16,6 +17,7 @@ export function organizationAndWebsiteJsonLd(input: {
       "@type": "Organization",
       name: input.siteName,
       url,
+      ...(input.description ? { description: input.description } : {}),
       ...(input.logoUrl ? { logo: input.logoUrl } : {}),
     },
     {
@@ -23,6 +25,7 @@ export function organizationAndWebsiteJsonLd(input: {
       "@type": "WebSite",
       name: input.siteName,
       url,
+      ...(input.description ? { description: input.description } : {}),
     },
   ];
 }
diff --git a/packages/page-builder/src/blocks/_shared/title.ts b/packages/page-builder/src/blocks/_shared/title.ts
index 75752627..d7a7f11c 100644
--- a/packages/page-builder/src/blocks/_shared/title.ts
+++ b/packages/page-builder/src/blocks/_shared/title.ts
@@ -59,3 +59,9 @@ export function renderTitle(title?: string, theme?: ThemeStyle): React.ReactNode
         : part,
     );
 }
+
+/** Heading element for item titles under a block title (cards, steps),
+ * one level below it so the outline never skips a level. */
+export function itemHeadingLevel(titleLevel: HeadingLevel = "h2"): "h2" | "h3" | "h4" {
+  return titleLevel === "h1" ? "h2" : titleLevel === "h2" ? "h3" : "h4";
+}
diff --git a/packages/page-builder/src/blocks/featured/widget.tsx b/packages/page-builder/src/blocks/featured/widget.tsx
index 65593078..2e8df27d 100644
--- a/packages/page-builder/src/blocks/featured/widget.tsx
+++ b/packages/page-builder/src/blocks/featured/widget.tsx
@@ -4,7 +4,7 @@ import * as Icons from "lucide-react";
 import type { LucideIcon } from "lucide-react";
 import type { ThemeStyle, WidgetProps } from "../../models";
 import type { FeaturedSettings } from "./settings";
-import { renderTitle, titleProps } from "../_shared/title";
+import { itemHeadingLevel, renderTitle, titleProps } from "../_shared/title";
 import { TextRenderer } from "../../components/text-renderer";
 import {
   Header1,
@@ -48,6 +48,7 @@ export function FeaturedWidget({
   overriddenTheme.structure.page.width = maxWidth || theme.theme.structure.page.width;
   overriddenTheme.structure.section.padding.y =
     verticalPadding || theme.theme.structure.section.padding.y;
+  const itemLevel = itemHeadingLevel(titleLevel);
 
   return (
     <Section theme={overriddenTheme} id={cssId} background={background}>
@@ -74,7 +75,9 @@ export function FeaturedWidget({
                 <span className="text-3xl font-bold text-primary/30">
                   {String(index + 1).padStart(2, "0")}
                 </span>
-                <Header4 theme={overriddenTheme}>{item.title}</Header4>
+                <Header4 theme={overriddenTheme} as={itemLevel}>
+                  {item.title}
+                </Header4>
                 {item.description && (
                   <Text2 theme={overriddenTheme}>{item.description}</Text2>
                 )}
@@ -119,7 +122,9 @@ export function FeaturedWidget({
                         layout === "compact" && "items-center gap-1",
                       )}
                     >
-                      <Header4 theme={overriddenTheme}>{item.title}</Header4>
+                      <Header4 theme={overriddenTheme} as={itemLevel}>
+                        {item.title}
+                      </Header4>
                       {item.description && layout !== "compact" && (
                         <Text2 theme={overriddenTheme}>{item.description}</Text2>
                       )}
diff --git a/packages/page-builder/src/blocks/grid/widget.tsx b/packages/page-builder/src/blocks/grid/widget.tsx
index 052cf831..e5c4e7f7 100644
--- a/packages/page-builder/src/blocks/grid/widget.tsx
+++ b/packages/page-builder/src/blocks/grid/widget.tsx
@@ -3,9 +3,10 @@ import clsx from "clsx";
 import * as Icons from "lucide-react";
 import type { LucideIcon } from "lucide-react";
 import type { ThemeStyle, WidgetProps } from "../../models";
+import type { HeadingTag } from "../../primitives/heading";
 import { getMediaUrl, getMediaAlt } from "../../models/media";
 import type { GridItem, GridSettings } from "./settings";
-import { renderTitle, titleProps } from "../_shared/title";
+import { itemHeadingLevel, renderTitle, titleProps } from "../_shared/title";
 import { Image } from "../../components/image";
 import { NavLink } from "../../components/nav-link";
 import { TextRenderer } from "../../components/text-renderer";
@@ -25,7 +26,15 @@ function resolveIcon(name?: string): LucideIcon | null {
   return (Icons as unknown as Record<string, LucideIcon>)[name] ?? null;
 }
 
-function GridItemCard({ item, theme }: { item: GridItem; theme: ThemeStyle }) {
+function GridItemCard({
+  item,
+  theme,
+  headingLevel,
+}: {
+  item: GridItem;
+  theme: ThemeStyle;
+  headingLevel: HeadingTag;
+}) {
   const Icon = resolveIcon(item.icon);
   const mediaUrl = getMediaUrl(item.media);
   const mediaAlt = getMediaAlt(item.media);
@@ -50,7 +59,7 @@ function GridItemCard({ item, theme }: { item: GridItem; theme: ThemeStyle }) {
           )}
           <div className="absolute inset-0 bg-gradient-to-t from-black/70 via-black/10 to-transparent" />
           <div className="absolute inset-x-0 bottom-0 p-4">
-            <Header4 theme={theme} className="text-white">
+            <Header4 theme={theme} as={headingLevel} className="text-white">
               {item.title}
             </Header4>
           </div>
@@ -79,7 +88,9 @@ function GridItemCard({ item, theme }: { item: GridItem; theme: ThemeStyle }) {
 
   const text = (
     <div className="flex flex-col gap-2">
-      <Header4 theme={theme}>{item.title}</Header4>
+      <Header4 theme={theme} as={headingLevel}>
+        {item.title}
+      </Header4>
       {item.description && <Text2 theme={theme}>{item.description}</Text2>}
       {item.buttonAction && item.buttonCaption && (
         <NavLink href={item.buttonAction} className="mt-2">
@@ -164,7 +175,12 @@ export function GridWidget({
             )}
           >
             {items.map((item, index) => (
-              <GridItemCard key={index} item={item} theme={overriddenTheme} />
+              <GridItemCard
+                key={index}
+                item={item}
+                theme={overriddenTheme}
+                headingLevel={itemHeadingLevel(titleLevel)}
+              />
             ))}
           </div>
         )}
diff --git a/packages/page-builder/src/blocks/pricing/widget.tsx b/packages/page-builder/src/blocks/pricing/widget.tsx
index a9e601e0..c0cdca69 100644
--- a/packages/page-builder/src/blocks/pricing/widget.tsx
+++ b/packages/page-builder/src/blocks/pricing/widget.tsx
@@ -90,7 +90,7 @@ export function PricingWidget({
               <Preheader theme={overriddenTheme}>{tier.name}</Preheader>
               {tier.highlighted && <Badge theme={overriddenTheme}>Most popular</Badge>}
             </div>
-            <PageCardHeader theme={overriddenTheme}>
+            <PageCardHeader theme={overriddenTheme} as="p">
               {pricingSwitcher ? (
                 <>
                   <span className={monthlyOnly}>{tier.price}</span>
diff --git a/packages/page-builder/src/primitives/card.tsx b/packages/page-builder/src/primitives/card.tsx
index 1a4d043d..60fbcefa 100644
--- a/packages/page-builder/src/primitives/card.tsx
+++ b/packages/page-builder/src/primitives/card.tsx
@@ -1,6 +1,7 @@
 import type React from "react";
 import type { ThemeStyle } from "../models";
 import { Header4 } from "./header4";
+import type { HeadingTag } from "./heading";
 import { cn } from "./lib/utils";
 
 export interface PageCardProps extends React.HTMLAttributes<HTMLDivElement> {
@@ -27,6 +28,8 @@ export interface PageCardHeaderProps extends React.HTMLAttributes<HTMLDivElement
   children: React.ReactNode;
   className?: string;
   theme?: ThemeStyle;
+  /** Element for the header text; defaults to `h4`. */
+  as?: HeadingTag;
 }
 
 export const PageCard: React.FC<PageCardProps> = ({
@@ -102,6 +105,7 @@ export const PageCardHeader: React.FC<PageCardHeaderProps> = ({
   children,
   className = "",
   theme,
+  as,
   ...props
 }) => {
   const classes = cn(
@@ -112,7 +116,9 @@ export const PageCardHeader: React.FC<PageCardHeaderProps> = ({
 
   return (
     <div className={classes} {...props}>
-      <Header4 theme={theme}>{children}</Header4>
+      <Header4 theme={theme} as={as}>
+        {children}
+      </Header4>
     </div>
   );
 };