diff --git a/.changeset/pr-286.md b/.changeset/pr-286.md
new file mode 100644
index 00000000..aecbe5cc
--- /dev/null
+++ b/.changeset/pr-286.md
@@ -0,0 +1,5 @@
+---
+"@wdio/browserstack-service": minor
+---
+
+- `testManagementOptions` set in the BrowserStack service options is now forwarded in full, so `issues` and `issueTracker` can link Jira issues to the build. The same JSON can be passed with the `BROWSERSTACK_TEST_MANAGEMENT_OPTIONS` environment variable or the `--browserstack.testManagementOptions` CLI argument (Mocha and Cucumber).
diff --git a/packages/browserstack-service/src/cli/cliUtils.ts b/packages/browserstack-service/src/cli/cliUtils.ts
index 9944df42..3a3a5f72 100644
--- a/packages/browserstack-service/src/cli/cliUtils.ts
+++ b/packages/browserstack-service/src/cli/cliUtils.ts
@@ -89,10 +89,7 @@ export class CLIUtils {
 
         const isNonBstackA11y = isTurboScale(options) || !shouldAddServiceVersion(config as Options.Testrunner, options.testObservability)
         const observabilityOptions: TestObservabilityOptions = options.testObservabilityOptions || {}
-        const testManagementOptions: TestManagementOptions = options.testManagementOptions || {}
-        const testPlanId = typeof testManagementOptions.testPlanId === 'string'
-            ? testManagementOptions.testPlanId.trim()
-            : ''
+        const testManagementOptions = this.getTestManagementOptions(options.testManagementOptions)
         const binconfig: Record<string, unknown> = {
             userName: observabilityOptions.user || config.user,
             accessKey: observabilityOptions.key || config.key,
@@ -105,10 +102,8 @@ export class CLIUtils {
         binconfig.buildName = observabilityOptions.buildName || binconfig.buildName
         binconfig.projectName = observabilityOptions.projectName || binconfig.projectName
         binconfig.buildTag = this.getObservabilityBuildTags(observabilityOptions, buildTag) || []
-        if (testPlanId.length > 0) {
-            binconfig.testManagementOptions = {
-                testPlanId
-            }
+        if (testManagementOptions) {
+            binconfig.testManagementOptions = testManagementOptions
         }
 
         let caps = capabilities
@@ -142,6 +137,22 @@ export class CLIUtils {
         return JSON.stringify(binconfig)
     }
 
+    /**
+     * testManagementOptions forwarded to the binary as configured, with testPlanId trimmed and
+     * dropped when blank; undefined when nothing is left to send.
+     */
+    static getTestManagementOptions(testManagementOptions?: TestManagementOptions): TestManagementOptions | undefined {
+        if (!testManagementOptions || typeof testManagementOptions !== 'object' || Array.isArray(testManagementOptions)) {
+            return undefined
+        }
+        const { testPlanId, ...otherOptions } = testManagementOptions
+        const trimmedTestPlanId = typeof testPlanId === 'string' ? testPlanId.trim() : ''
+        const resolved: TestManagementOptions = trimmedTestPlanId.length > 0
+            ? { testPlanId: trimmedTestPlanId, ...otherOptions }
+            : otherOptions
+        return Object.keys(resolved).length > 0 ? resolved : undefined
+    }
+
     static getSdkVersion() {
         return bstackServiceVersion
     }
diff --git a/packages/browserstack-service/src/types.ts b/packages/browserstack-service/src/types.ts
index 7c9e45d8..af270fdb 100644
--- a/packages/browserstack-service/src/types.ts
+++ b/packages/browserstack-service/src/types.ts
@@ -57,8 +57,32 @@ export interface TestReportingOptions {
     key?: string
 }
 
+export interface IssueTrackerOptions {
+    /**
+     * Issue tracker the linked issues live in, e.g. 'jira'.
+     */
+    name?: string,
+    /**
+     * Base URL of the issue tracker, e.g. 'https://your-domain.atlassian.net'.
+     */
+    host?: string,
+    [key: string]: unknown
+}
+
 export interface TestManagementOptions {
+    /**
+     * Test plan to add this run's test cases to.
+     */
     testPlanId?: string,
+    /**
+     * Issue keys to link to the build, e.g. ['XYZ-1', 'XYZ-2'].
+     */
+    issues?: string[],
+    /**
+     * Issue tracker that `issues` belong to.
+     */
+    issueTracker?: IssueTrackerOptions,
+    [key: string]: unknown
 }
 
 export interface RunSmartSelectionOptions {
@@ -110,8 +134,14 @@ export interface BrowserstackConfig {
      */
     testReportingOptions?: TestReportingOptions;
     /**
-     * Set the Test Management related config options under this key.
-     * Currently supports testPlanId.
+     * Set the Test Management related config options under this key, e.g. testPlanId, issues
+     * and issueTracker.
+     *
+     * For Mocha and Cucumber runs every key is forwarded to Test Management as is, and the same
+     * JSON object can also be passed through the BROWSERSTACK_TEST_MANAGEMENT_OPTIONS environment
+     * variable or the --browserstack.testManagementOptions CLI argument; each top-level key is
+     * taken from the CLI argument first, then the environment variable, then this option.
+     * Other runs use testPlanId only.
      */
     testManagementOptions?: TestManagementOptions;
     /**
diff --git a/packages/browserstack-service/tests/cli/cliUtils.test.ts b/packages/browserstack-service/tests/cli/cliUtils.test.ts
index 32bab846..987e6b3a 100644
--- a/packages/browserstack-service/tests/cli/cliUtils.test.ts
+++ b/packages/browserstack-service/tests/cli/cliUtils.test.ts
@@ -195,7 +195,7 @@ describe('CLIUtils', () => {
             })
         })
 
-        it('omits empty testManagementOptions and strips unrelated keys', () => {
+        it('drops a blank testPlanId and keeps the other testManagementOptions keys', () => {
             const capabilities = [
                 { browserName: 'chrome' }
             ]
@@ -215,13 +215,16 @@ describe('CLIUtils', () => {
             const emptyPlanResult = CLIUtils.getBinConfig(mockConfig, capabilities, emptyPlanOptions)
 
             const emptyPlanParsed = JSON.parse(emptyPlanResult)
-            expect(emptyPlanParsed.testManagementOptions).toBeUndefined()
+            expect(emptyPlanParsed.testManagementOptions).toEqual({
+                ignoredKey: 'ignored'
+            })
 
             const validPlanResult = CLIUtils.getBinConfig(mockConfig, capabilities, validPlanOptions)
 
             const validPlanParsed = JSON.parse(validPlanResult)
             expect(validPlanParsed.testManagementOptions).toEqual({
-                testPlanId: 'tm-plan-456'
+                testPlanId: 'tm-plan-456',
+                ignoredKey: 'ignored'
             })
         })
     })