[Spike] Investigate SEO next steps

[Alessandro100]

With the update to NextJs our pages are now being indexed, the next step would be to see further gains (ranking well on the important keywords, seeing if there are other popular search engines we are missing, ranking better on LLMs, seeing trends in google analytics, verifying our authority, assessing any major SEO issues)

Tasks

• Investigate google analytics and look for trends
• Investigate the google search console and

1. see how we rank with certain search queries
2. What is preventing the rest of the pages to being indexed
3. How to improve CTR

• Investigate how we are doing on LLM recommendations and how to improve
• Investigate if we can see the authority score of this site
• See if it's worth optimizing the feed detail page title and description (general metadata)
• Using cruxvis and google search console investigate general performance of the website

Notes

• We are getting more impressions but not a huge increase in clicks
• A lot of the impressions are mainly coming from the USA (see if there are better international search engines or ways people look up data)

Deliverables

• Insights into what is working well (ex: Traffic from USA from search engine, branded vs non-branded traffic)
• Next actions based on priority